Open to new roles
Senior Product Marketing Manager
7 years turning complex products into stories people understand and want to use. I have built PMM functions from scratch, launched new products, and led teams from the ground up.
Featured work
Teachmint X: AI-powered B2B SaaS, 0 to market
Founding Product Marketer
Built the entire product marketing function from scratch, then owned go-to-market for Teachmint's first AI-powered hardware and software product. Positioning, sales enablement, launch playbook, all built from zero.
YouTube channel, 0 to 1M+ subscribers
Associate Category Manager
Built the SSC/Bank Exams YouTube channel from scratch, scouted the educators, built the catalogue, used free content as a top-of-funnel engine.
International market entry, zero to real traction
Founding Product Marketer
Led India market entry for TUMO, Armenia's creative-tech education network, with zero existing brand awareness. Built the referral model and owned the admissions pipeline personally.
Turning a policy shift into a 6,000-enrolment campaign
Product Marketing Lead
Spotted the NEP 2020 policy shift early and built a full webinar-based course catalogue for teachers around it, ahead of the category. Ran a parallel principal-facing series that fed qualified leads into core revenue.
The lens behind the work
Every positioning decision is really a bet on how a specific brain, under specific constraints, makes a decision. I read messaging the way a behavioural scientist would: what does this ask of working memory, what does it anchor, what does it make the reader feel they might lose. I ground that reading in real research (Tversky and Kahneman on anchoring, Kahneman on loss aversion and prospect theory, Miller and Sweller on cognitive load) rather than intuition alone, and it shapes how I approach positioning, messaging hierarchy, and even how a homepage should route four different buyers to four different answers.
This is the throughline behind both teardowns below: a homepage trying to serve everyone at once is, literally, asking too much of any single reader's working memory.
Teardowns · Strategy
Qure.ai
Why a WHO-recommended, FDA-cleared AI healthtech company is leaving conversion on the table: four buyer types, one homepage, zero specificity.
Closing insight: Qure.ai does not have a credibility problem, it has a routing problem. What is missing is a homepage that treats a hospital, a health ministry, an NGO partner, and a radiologist as four different people.
Read the full teardown ↗Muvi Playout
Before-and-after messaging analysis for Muvi's cloud playout product: gap analysis, ICP segmentation, and a decision playbook.
Closing insight: Muvi Playout has already segmented its buyers in the navigation, it just has not written for that split yet. The messaging has not caught up to the product's own architecture.
Read the full teardown ↗Press and coverage
Business Standard
Armenia's TUMO to launch first India centre in Mumbai
Covers TUMO's first India centre launching in Mumbai, offering free creative technology training for teenagers.
Read ↗Entrackr
Teachmint's revenue jumps 43x in FY25
Reports on Teachmint's FY25 financials, marking a 43x year over year jump in revenue.
Read ↗YourStory
Teachmint reaches 30 countries, 1 crore teachers and students
Covers Teachmint's global expansion to 30 countries and over one crore teachers and students.
Read ↗YourStory
Wizklub raises funding for cognitive skills
Covers Wizklub's pre Series A funding round to build cognitive skills programmes for children.
Read ↗India Today NE
Nagaland CM unveils SOAR Mission education reforms
Covers Nagaland's new SOAR Mission and school standards authority under NEP 2020.
Read ↗YouTube · Unacademy
Unacademy Live SSC Exams
The channel built from zero to 1M+ subscribers, now a top revenue category on the platform.
Visit ↗What I bring
Credentials & Tools
Certifications: HubSpot Marketing Hub, Google AI Essentials, Product Marketing Intensive (PMA), Generative AI for Digital Marketers (Microsoft 365 Copilot), Neuroscience in Marketing, Google Analytics 4, Salesforce Marketing Cloud Basics
Tools:
Full work examples, including sales collateral, webinar decks, and campaign assets, available on request.
Open to remote senior PMM roles in AI, B2B SaaS, and healthtech.